Video by Gibson TV via YouTube
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At Gibson, we craft guitars that not only stand the test of time but also become cherished heirloom instruments. We know that first impressions are important. Before you take a Gibson acoustic guitar home, you have to first be drawn to it. Maybe it is the finish, the flame of the wood, or the way it pops on the wall at your local guitar shop. The buffing process is the foundation for the quality of the appearance that makes that first impression special.
Watch Season 2, Episode 10 of “The Process” for a behind-the-scenes look at our buffing process. Click the related video link to watch the FULL episode and see how YOUR dream Gibson acoustic is made.
See just how hands-on the buffing process is and how intricate the building of a Gibson acoustic guitar really is, including the different waxes used. Watch as our luthiers ensure that your Gibson acoustic looks as beautiful as it does when you first walk into a guitar shop or open your guitar case. Finally, hear from Cesar Gueikian, Gibson’s President and CEO, as he shares his vision for the Gibson brand and reflects on the significance of a Gibson acoustic guitar’s first impression.
Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time, we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars. “The Process” explores our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople who hand-make these beloved guitars and deep dives into the art of guitar making.
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ABOUT GIBSON BRANDS
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including https://www.youtube.com/@OfficialEpiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.