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After a tumultuous start and some early setbacks, Bob Taylor and Kurt Listug persevered into the ’80s—a decade in which the music scene was not particularly friendly to acoustic guitars. As the acoustic market languished, Bob and Kurt found ways to keep their fledgling operation on its feet and growing, seizing unexpected opportunities to support the business when conditions were less than ideal. But it wasn’t all cloudy skies. As Bob and Kurt discuss in the third episode of our oral history podcast, Taylor began making guitars for artists, building guitar cases in house, Bob introduced the Grand Concert model, and the company reached a milestone with its first million-dollar year.
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About Taylor Guitars
Taylor Guitars is an industry-leading manufacturer of premium acoustic guitars headquartered in El Cajon, California. Founded in 1974 by Bob Taylor and Kurt Listug, the company is widely recognized for its innovative manufacturing techniques and tone-enhancing designs, and players worldwide love the easy playability of Taylor’s guitar necks. Taylor is currently led by Chief Guitar Designer, President, and CEO Andy Powers. In December of 2020, Taylor became 100 percent employee-owned.
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