Video by D’Addario and Co. via YouTube
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Jim’s Corner is the official company story of D’Addario & Co., as told by Founder and Director of Innovation, Jim D’Addario.
In this episode, discover how D’Addario expanded its presence in the musical instrument accessory industry through strategic partnerships with companies like Vandoren and the acquisition of notable brands such as EVANS Drumheads, Rico reeds, and Kaplan orchestral strings.
Catch up on Jim’s Corner: https://ddar.io/jc-playlist
Chapters:
00:00 D’Addario acquires Kaplan
01:22 Jim D’Addario evolves the "Kaplamatic" machine to make Kaplan orchestral strings
03:10 D’Addario seeks out orchestral string experts
04:00 Archived product: D’Addario XL Reds
05:20 Early effective D’Addario advertising strategies
07:30 D’Addario partners with Vandoren
08:50 D’Addario acquires Rico reeds and amicably parts ways with Vandoren
10:10 D’Addario upgrades the process for making Rico reeds
11:35 D’Addario considers acquiring the EVANS Drumheads company
12:00 Chick Evans innovates the first synthetic drumhead
15:00 Inventing the hydraulic drumhead
15:58 D’Addario acquires EVANS and perfects the drumhead production process
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