Video by Gibson TV via YouTube
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Watch Season 2, Episode 7 of “The Process” to get a behind-the-scenes look at the complexity of the Gibson acoustic finishing & spraying process.
▶ Pick out YOUR next dream Gibson acoustic guitar HERE: https://bit.ly/3vxoSaE
▶ Shop the NEW Gibson Custom Shop Acoustic Guitars with Murphy Lab Aging HERE: https://bit.ly/3TOFKnB
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Orville Gibson envisioned the guitar as the focal point of a band. He dedicated himself not only to creating instruments that were louder and more durable but also crafted them as works of art, something musicians would take pride in playing. The iconic sunbursts on our acoustic guitars have become synonymous with Gibson, paying homage to Orville’s original vision. The intricate process and skill involved in achieving the perfect sunburst exemplify our commitment to honoring this heritage. We build the hard way, forgoing the easy way, because it not only sounds better and lasts for generations but also looks better.
Gibson TV’s award-winning docuseries, “The Process,” is returning for a second season! This time, we’re taking you behind the scenes for an in-depth look at the physical process of making our acoustic guitars. “The Process” explores our newly expanded acoustic factory in Bozeman, MT, featuring interviews with the talented craftspeople who hand-make these beloved guitars and deep dives into the art of guitar making and luthiery at the Gibson Craftory.
Learn how Gibson acoustic guitars are sprayed and finished, and get a behind-the-scenes look at how Gibson Acoustic luthiers at the craftory in Bozeman, Montana, put unrivalled care and attention into each step of building your Gibson acoustic guitar. You’ll see every step of the finishing process, including how the various tonewoods used on your Gibson acoustic guitar respond to grain filler. You’ll also enjoy a brief history of the iconic sunburst finishes that have adorned Gibson acoustic guitars for over a century. Finally, you can watch Gibson acoustic guitars being sprayed in myriad different finishes at the Bozeman craftory, including Vintage Sunburst and Heritage Cherry Sunburst.
▶ Pick out your next dream Gibson acoustic guitar, visit: https://bit.ly/3S514DV
For more information about employment opportunities and joining the Gibson team, visit https://www.gibson.com/en-US/Careers
#gibson #gibsontv #theprocess
📼 Related Videos To Watch Next:
▶ Watch more of Gibson’s The Process: https://www.youtube.com/watch?v=UrWaZKKsthk&list=PL7qLGYJiRJ1iUMsYbI8Bze69xQhanONzn
▶ We played the ENTIRE Gibson Murphy Lab acoustic guitar collection: https://www.youtube.com/watch?v=0gymuGMog18
▶ Watch how we buff and finish Gibson guitars here: https://www.youtube.com/watch?v=alQjizBRsLY&list=PL7qLGYJiRJ1iUMsYbI8Bze69xQhanONzn&index=9&pp=gAQBiAQB
Timestamps:
0:00 The beautification of acoustic guitars
1:11 Gibson guitars as pieces of art
2:00 Wood filling and different tonewoods
5:57 The history behind spraying a Vintage Sunburst Gibson Acoustic
9:30 Why your Gibson guitars are built the hard way
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ABOUT GIBSON BRANDS
Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 127 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including https://www.youtube.com/@OfficialEpiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, and KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.