Video by JBL via YouTube
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Prepare to embark on a creative journey like no other as JBL proudly presents "JBL | BE HEARD," a captivating documentary-style drama that offers a unique glimpse into the world of emerging artists in Australia. This series is set to premiere on YouTube in mid-September 2023.
"JBL | BE HEARD" takes viewers on an enthralling ride through the eyes of an exceptional young female singer, songwriter, and producer named Athanasia. Alongside her is the guiding presence of Australia’s top songwriting genius, Audius, who has nurtured the careers of countless budding artists. As an audio brand deeply invested in nurturing local talent, JBL has united these two forces to empower Athanasia and offer a platform for her to share her creative journey.
In each episode of the series, which will be released on a weekly basis, audiences will be treated to a 6 to 8-minute window into the creative process behind music-making. Athanasia’s journey is more than just a personal quest – it’s an educational and inspirational experience for viewers. With themes spanning music production, vocal coaching, songwriting, artist styling, social media marketing, and the thrill of shooting a debut music video, "JBL | BE HEARD" is set to be an immersive masterclass for aspiring musicians.
What sets "JBL | BE HEARD" apart is the array of industry experts that the series brings on board. These experts, sourced from Australia’s music industry elite, are dedicated to shaping the way artists perceive themselves within the industry. JBL’s vision is driven by supporting artists themselves, not just the brand, and it aims to redefine the artist’s journey in a meaningful and transformative manner.
Join us on this one-of-a-kind expedition into the heart of artistic creation. Witness the birth of music, the evolution of an artist, and the power of collaboration. Subscribe, like, and stay tuned to the JBL YouTube channel for updates, teasers, and the official release of "JBL | BE HEARD."