Video by D’Addario and Co. via YouTube
Source
Jim’s Corner is the official company story of D’Addario & Co., as told by Founder and Director of Innovation, Jim D’Addario. Hear firsthand how a family tradition grew to create new industry standards and benchmarks for players around the world.
In this episode, Jim remembers early days of working night and day, side-by-side with his wife Janet to lay the groundwork for the company, before his brother and father join to make the venture complete. With their support, Jim focuses on what will take the product to new heights: designing a better machine.
Chapters:
00:00 Jim discovers an opportunity in the instrument accessories business
01:28 Jim learns how to design packaging for strings
02:50 Jim launches a new accessories line at Martin
03:32 Jim leaves Martin to start his own company printing guitar string envelopes
06:30 The first official D’Addario strings are born
07:30 The original roles D’Addario family members played in the business
09:10 The first D’Addario string winding machines
13:40 How Jim engineered consistency among string production
Catch up on Jim’s Corner: https://ddar.io/jc-playlist
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