Video by D’Addario and Co. via YouTube
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Jim’s Corner is the official company story of D’Addario & Co., as told by Founder and Director of Innovation, Jim D’Addario. Hear firsthand how a family tradition grew to create new industry standards and benchmarks for players around the world.
In this episode, Jim discusses his father’s big break with the innovative Mario Maccaferri, developing strings that shaped The Who’s iconic sound in ‘My Generation,’ the launch of Darco strings, a merger with Martin Guitars and more.
Chapters:
00:38 John D’Addario’s relationship with Mario Maccaferri
04:40 John D’Addario’s big break developing ukulele strings
06:39 Danelectro strings and the iconic sound of The Who’s "My Generation"
08:10 Providing strings for Martin, Fender, Gibson, & More
08:34 The launch of Darco Strings
10:29 Innovating nickel plated steel
12:33 The Darco era and eventual merger with Martin Guitars
Catch up Jim’s Corner: https://ddar.io/jc-playlist
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